SEO content written for people, backed by proper research
There is more to SEO copywriting than working a list of keywords into an article.
Before writing, I look at what people are actually searching for, the intent behind those searches, what already ranks and what the existing results may be missing.
Then comes the subject research.
That is particularly important when writing about legal, immigration, tax, corporate and other specialist topics, where a piece can be beautifully optimised and still be useless if the information is wrong.
The result is content designed to earn visibility without reading as though it was written for an algorithm.
What I can help with
SEO articles
Original articles built around a defined search opportunity, with the research, structure and optimisation handled as part of the writing process.
Long-form guides
Detailed resources for subjects that cannot be covered properly in 800 words. Useful for complex topics, competitive searches and content intended to build authority over time.
Content refreshes
Sometimes the right answer is not another article.
I can review and rewrite existing content that has become outdated, lost visibility or no longer reflects the quality of your business.
Service-supporting content
Informational content can attract the search, but it should also have somewhere useful to send the reader.
I write supporting articles and guides around your commercial services rather than treating the blog as a separate publishing exercise.
Specialist and professional content
Much of my work involves subjects where accuracy matters.
I have extensive experience writing about legal services, immigration, investment migration, corporate matters, tax and accounting, alongside broader B2B and professional-services topics.
The aim is to make complicated information easier to understand without oversimplifying it or stripping out the detail that matters.
What goes into an SEO copywriting project?
The exact process depends on the brief, but SEO copywriting can include:
- Search intent and keyword research
- SERP and competitor analysis
- Subject research and source review
- Content structure and headings
- Original writing
- On-page SEO optimisation
- Internal linking recommendations
- Meta title and description
- Fact and source checking where required
- Human editing and proofreading
- One round of revisions
If you already have an SEO team or agency providing the brief and keyword research, that is fine too. I can work within your existing process rather than duplicating work you have already done.
SEO writing without the content-factory approach
AI has made it incredibly easy to produce a lot of content.
Producing content worth publishing is a different matter.
I use AI where it genuinely improves the workflow, including research support, data analysis and repetitive tasks. I don't use it as a substitute for understanding the subject, checking the facts or deciding what an article should actually say.
Every piece delivered by Greyline is reviewed and edited by me before it reaches you.
That matters particularly for specialist subjects, where an authoritative tone can make inaccurate information sound surprisingly convincing.
SEO copywriting for agencies
I also work with SEO, content and marketing agencies that need additional writing capacity.
I can follow an existing brief, content template, keyword strategy and client style guide, or handle more of the research where required.
For agencies looking for ongoing confidential support, Greyline also offers white-label copywriting.
How it works
1. Tell me what you need
Send over the topic, brief, target page or wider objective. If you are not sure what the content should target yet, we can work that out first.
2. Research
I review the search landscape and research the subject before drafting. For specialist content, this can include legislation, government guidance, industry sources and other appropriate primary or authoritative materials.
3. Writing and optimisation
The piece is written around the reader and search intent, then optimised without forcing keywords or making the copy sound unnatural.
4. Review
You receive the completed draft for review. One round of revisions is included as standard.
5. Final delivery
The final copy is supplied ready for your team to publish, together with agreed supporting elements such as metadata and internal-link recommendations.
How much does SEO copywriting cost?
SEO articles start from USD 500.
The final quote depends on the length, complexity, research requirements and whether you already have a completed SEO brief.
More complex specialist articles, extensive guides and projects requiring substantial original research are quoted individually.
If you need content regularly, I can also quote for ongoing monthly or agency support.
Frequently asked questions
What is SEO copywriting?
SEO copywriting is the process of creating content that satisfies a genuine reader need while also helping search engines understand the subject and relevance of the page.
That can involve keyword and intent research, SERP analysis, structure, internal linking and on-page optimisation, but the finished copy should still read naturally.
Do you use AI to write SEO content?
I use AI as part of my wider workflow where it is useful, but Greyline content is not generated and handed directly to clients.
Research, factual review, structure, writing decisions and final editing remain under human control.
Does AI-written content hurt SEO?
Google's guidance focuses on the quality and usefulness of content rather than whether AI was involved in creating it.
The bigger issue is publishing inaccurate, unoriginal or low-value content at scale. Whatever tools are used during production, the finished piece still needs to deserve its place in the search results.
Can you work from our existing SEO brief?
Yes.
If your SEO team or agency already provides keywords, search intent, competitor research and a content brief, I can work directly from it.
Alternatively, I can handle the research and structure as part of the project.
Do you write specialist or technical SEO content?
Yes. A significant proportion of my work involves subjects such as law, immigration, investment migration, corporate matters, tax and accounting.
For unfamiliar specialist subjects, I research before writing rather than pretending to know something I don't.
Can you update existing SEO content?
Yes.
Refreshing a useful existing page can often make more sense than publishing another article targeting substantially the same search intent.
I can review the existing copy, search landscape, structure, accuracy and optimisation before rewriting what actually needs improvement.
Need SEO content that is worth publishing?
If you need another 50 generic articles by the end of the month, Greyline probably isn't the right fit.
If you need properly researched SEO content that represents your business well and gives people a reason to keep reading, tell me what you're working on.
SEO articles from USD 500.