Executive Ghostwriting
Your thinking, written in your voice.
Engagements from
$1,250/month
You already know what you want to say. Finding the time to put it into words is another matter.
Greyline Writing works behind the scenes to turn your ideas, conversations, notes and opinions into polished content that sounds like it came from you, because the thinking behind it did.
The process starts by understanding how you communicate. The words and phrases you naturally use. The subjects you care about. The opinions you hold. Even the things you would never say.
That understanding becomes the foundation for writing that feels natural rather than outsourced.
Executive ghostwriting can include LinkedIn posts, articles, opinion pieces, speeches, executive communications and other content published under your name.
The aim isn't simply to keep your profile active. It is to help you communicate consistently without handing your voice over to somebody else.
Looking for someone to help put your ideas into words? Let's talk.Executive Thought Leadership
Have something worth being known for.
Engagements from
$1,750/month
Thought leadership isn't about publishing an opinion on everything.
It is about identifying where your experience gives you something worthwhile to contribute and developing a recognisable point of view around it.
Greyline Writing works with founders and executives to find those ideas, challenge and develop them, and turn them into a consistent body of content.
That might begin with a conversation about something happening in your industry, a problem you keep seeing, a lesson learned from experience or an opinion you believe deserves more attention.
From there, we can develop themes, identify opportunities for commentary and turn your thinking into LinkedIn content, articles, opinion pieces and longer-form material.
Over time, individual pieces of content become something more valuable: a body of work that shows what you know, how you think and what you stand for.
You provide the expertise. Greyline helps you find the ideas within it that are worth sharing.
Have a perspective you want to develop? Let's start a conversation.SEO & Website Copy
Get found. Give people a reason to stay.
Projects from
$400/page
Complete website projects from $1,750
Ranking is only useful if the person who arrives on your website finds something worth reading.
Greyline Writing combines more than a decade of SEO and content experience with writing built around the people you actually want to reach.
That means understanding search intent and how people discover your business, but also what they need to see once they arrive.
We create website and search-led content that explains what you do clearly, communicates your expertise and gives potential clients a reason to take the next step.
Services can include website copy, landing pages, service pages, SEO articles, pillar content, content refreshes and other search-led copy.
For businesses operating in technical, professional or complex industries, particular attention is given to making difficult subjects accessible without oversimplifying them or filling the page with generic SEO copy.
Search may bring someone to the page. The writing still has to do the rest.
Need website content that works for search and the people behind the search? Let's talk.Long-Form Content
Give good ideas the space they deserve.
Long-form articles
From $500
Reports & white papers from $1,250
Not every subject can, or should, be reduced to a few hundred words.
Some ideas need room to explain an argument, explore a subject properly or demonstrate the depth of expertise behind them.
Greyline Writing creates long-form content for businesses and individuals who have something substantial to say.
This can include in-depth articles, guides, reports, white papers, opinion pieces and specialist content across technical and complex subjects.
The work can begin with your existing research and ideas, or Greyline can help structure the subject, identify what needs to be explored and turn the available material into a coherent piece.
The emphasis is always on substance. Every section should have a reason to be there, and complexity should be made understandable without removing the detail that makes the content useful.
Because long-form content shouldn't simply mean more words. It should mean there is more worth reading.
Working on something that needs more room? Tell us about it.Not Sure What You Need?
The lines between ghostwriting, thought leadership and strategic content aren't always neat.
An executive thought leadership engagement might involve ghostwritten LinkedIn posts, quarterly opinion pieces and longer articles. A website project might lead to an ongoing content programme. A conversation about one article might uncover ten other ideas worth exploring.
That's fine.
Greyline isn't built around fitting every project into a predefined package. We start with what you're trying to achieve, what you have to say and where writing can genuinely help.
From there, we can determine the right approach.
How We Work Together
Some projects are one-offs. Others work better as an ongoing relationship.
Project basis
Individual website pages, articles, reports and other defined pieces can be handled on a project basis.
Ongoing engagements
Ghostwriting and thought leadership are usually better suited to ongoing engagements. The more we work together, the better Greyline understands your voice, perspective and subject matter, making the writing process increasingly natural.
Prices are provided as a guide. The final fee will depend on the scope, research required, subject matter and level of support involved. You'll always know the agreed fee before work begins.
Either way, the principle remains the same.
Your ideas remain yours. We help bring them to life.
Have something to say?
You don't need a finished brief, a content calendar or a perfectly formed idea.
Sometimes a conversation is enough to find the starting point.
Start a conversation