Your ideas, properly developed
A good ghostwriter shouldn't be the person with all the opinions. You should.
My job is to help get those ideas out of your head, work out which ones are worth developing and turn them into writing that other people will actually want to read.
Sometimes that starts with a detailed brief.
Sometimes it's a call, a voice note, a rough paragraph or something you've been thinking about for months but haven't had time to write.
The starting material doesn't need to be polished.
It just needs to be yours.
What I can help with
LinkedIn content
Posts developed around your experience, opinions and day-to-day work, rather than a calendar full of generic observations that could have come from anybody in your industry.
This can include individual posts or ongoing support where you want to publish consistently without spending hours writing every week.
Articles and opinion pieces
Longer pieces give you room to explain an argument properly.
I can help turn your ideas into articles, opinion pieces and professional commentary for your own website, LinkedIn, newsletters or external publications.
Thought leadership
Thought leadership isn't a separate personality you put on when you start writing.
At its best, it comes from having something useful to say about a subject you understand.
I can help identify themes worth developing, challenge ideas that need more work and turn your experience into content that contributes something more useful than another summary of what everybody already knows.
Executive and founder content
Not every piece needs to be a grand statement about the future of an industry.
Some of the strongest executive content comes from decisions you've made, things that went wrong, questions clients keep asking, changes you've noticed or lessons that only became obvious after years of doing the work.
Those are often the ideas worth writing about.
Voice development
If we're working together regularly, part of the job is learning how you naturally communicate.
That includes vocabulary, sentence length, humour, formality, phrases you use and, just as importantly, things you would never say.
The goal isn't to manufacture a "personal brand voice".
It's to make the writing sound recognisably like you.
Thought leadership without pretending to know everything
There is a difference between having a point of view and trying to sound like an expert on everything.
Useful thought leadership normally starts with experience.
You have seen something repeatedly, made a decision other people might learn from, changed your mind about something, or developed an opinion because you've spent years working with the subject.
That's much more interesting than taking a trending topic and adding a generic comment because somebody said executives should post more.
Where useful, I can help challenge and develop the idea before writing it.
If there isn't enough substance for a good piece yet, I'll say so.
How does a ghostwriter learn your voice?
Voice isn't something I can accurately recreate from a list of five adjectives.
It comes from listening.
That might mean reviewing things you've written before, talking through ideas, listening to voice notes or paying attention to how you explain something when you're not consciously trying to sound polished.
Over time, patterns become obvious.
Some people are concise. Others explain through stories. Some are formal in writing but much more direct in conversation.
The aim is not to create a perfect imitation of every verbal habit.
It's to produce writing that feels natural enough that you would be comfortable putting your name on it.
Where AI fits
AI can be useful in a ghostwriting workflow.
It can help organise research, analyse information or handle repetitive tasks.
What it cannot do is replace the part of the process that actually makes ghostwriting personal: understanding what you think, why you think it and how you would naturally communicate it.
I use AI where it makes the work better or more efficient.
I don't use it to manufacture your opinions and then hand you the result as thought leadership.
Everything delivered by Greyline is reviewed and edited by me before you receive it.
How executive ghostwriting works
1. We talk
The first step is understanding what you do, what you know and what you actually want to talk about.
That can happen through a call, existing material, written notes or a combination of them.
2. We find the useful ideas
Not every idea needs to become content.
I help identify the ones that have enough substance to develop and work out the most appropriate format for each.
3. I write
I turn the material into a draft while keeping the argument, examples and voice grounded in what you've actually given me.
4. You review
You tell me what sounds right, what doesn't and where something needs more context.
One round of revisions is included as standard unless we agree something different.
5. The process gets easier
The longer we work together, the more context I have about your voice, business, opinions and preferred way of working.
That usually means less explanation and fewer revisions over time.
How much does executive ghostwriting cost?
Ongoing ghostwriting support starts from USD 1,250 per month.
The final price depends on the amount and type of content, how often you want to publish, the research involved and how much strategic input you need.
If you're looking for more hands-on thought-leadership support, including developing themes and deciding what is worth publishing, the scope can be adjusted accordingly.
Send me an idea of what you'd like help with and how often you'd like to publish, and I can recommend a sensible starting point.
Executive ghostwriting FAQs
What is executive ghostwriting?
Executive ghostwriting is writing created on behalf of a founder, executive or professional and published under that person's name.
The ideas, experience and point of view should still come from the person whose name appears on the work.
The ghostwriter helps develop, structure and express those ideas.
Is ghostwriting ethical?
Yes, when the writing genuinely represents the person's knowledge, experience and opinions.
The problem isn't that somebody received help writing.
The problem would be publishing expertise, experiences or opinions that the named person doesn't actually have.
Will people know I use a ghostwriter?
Ghostwriting is usually confidential unless you choose to disclose the arrangement.
The more important question is whether the finished writing accurately represents you.
If it does, using professional writing support is not fundamentally different from an executive working with an editor, communications team or speechwriter.
Can a ghostwriter write LinkedIn posts?
Yes.
LinkedIn is one of the most common formats for executive ghostwriting.
The useful part isn't simply producing more posts. It's finding enough worthwhile material to publish consistently without every post sounding like it came from the same template.
Can thought leadership be ghostwritten?
Yes, but the thinking shouldn't be outsourced.
A ghostwriter can help identify ideas, research supporting information, challenge an argument, structure the piece and write the final draft.
The underlying experience and point of view should remain yours.
How does a ghostwriter learn my voice?
Usually through a combination of conversations, existing writing, voice notes, feedback and repeated work.
Voice becomes more accurate over time as the writer learns the words, rhythms, examples and communication habits that feel natural to you.
Do you use AI for ghostwriting?
I may use AI for appropriate supporting tasks such as organising research or analysing information.
I don't use it to invent a client's opinions or replace the conversations and source material that make ghostwriting personal.
Every piece is reviewed and edited by me before delivery.
Do I need to know exactly what I want to write about?
No.
Some clients arrive with a list of ideas.
Others know the subjects they care about but need help identifying which specific ideas are worth developing.
Both are workable.
How often should I publish?
There isn't one correct publishing schedule.
Consistency is useful, but publishing something worthwhile twice a month is usually better than forcing out five weak posts every week.
The right frequency depends on your objectives, available source material and how involved you want to be in the process.
Have something worth saying but not enough time to write it?
You don't need to arrive with a content calendar or a folder full of finished ideas.
If you have experience, opinions and subjects you care about, we can work out what is worth developing from there.
Tell me what you're working on and where the writing currently gets stuck.
Ghostwriting support starts from USD 1,250 per month.