LinkedIn ghostwriting is the process of creating LinkedIn content on behalf of another person, usually a founder, executive or specialist.
The person provides the experience, ideas and perspective. The ghostwriter helps turn those into posts that are clear, engaging and consistent with the person's voice.
The work can involve more than simply writing posts.
An ongoing engagement may include regular conversations, identifying potential topics, developing rough ideas, research, drafting and revisions.
The objective should not be to manufacture a "personal brand" that bears little resemblance to the actual person.
Good LinkedIn ghostwriting gives someone a practical way to share more of what they already know without requiring them to spend several hours every week writing and editing posts themselves.